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 JOB AD-Marketing Supervisor   POSITION …

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新闻

ELS Recruitment Ads

2018年8月2日

 JOB AD-Marketing Supervisor

 

POSITION DESCRIPTION

· Position Title: Job AD-Marketing Supervisor

· Salary Range: TBD

· Division/Dept: China / Marketing

· Location: Shanghai

· Hire Date: ASAP

Description/Responsibilities

  • • Promote and support ELS China as well as promoting worldwide portfolio of universities
  • • Develop and oversee marketing campaigns and channels including
    • ° Standard print and electronic advertising
    • ° Digital media
    • ° Non-traditional channels
  • • oversee production, under tight deadlines, of
    • ° hard-copy brochures and flyers of the highest quality
    • ° advertisements for print and online media
    • ° promotional items (shirts, pens, etc.) that will enhance the organization’s brand
    • ° wings, banners and other display items
    • ° trade-show booths and backdrops as appropriate for a wide variety of events
    • ° other marketing, branded materials as necessary or by requested
  • • Digital Media
    • ° Devising strategies to drive online traffic to the company website.
    • ° Tracking conversion rates and making improvements to the website.
    • ° Developing and managing digital marketing campaigns
    • ° Utilizing a range of techniques including paid search, SEO and PPC.
    • ° Overseeing the social media strategy for the company.
    • ° Managing online brand and product campaigns to raise brand awareness.
    • ° Managing the redesign of the company website.
    • ° Improving the usability, design, content and conversion of the company website
    • ° Responsibility for planning and budgetary control of all digital marketing
    • ° Evaluating customer research, market conditions and competitor data.
    • ° Review new technologies and keep the company at the forefront of developments in digital marketing.
    • ° Working with web designers,
    • ° Oversee the design of the organizations’ website(s)
    • ° Update information as necessary or requested on the website(s)
  • • Oversee the edit, package and upload
    • ° Event reports and highlights including videos and pictures
    • ° Student and parent testimonials
    • ° Student success stories
    • ° Seminar videos and pictures
  • • Ensure the sales team has the materials and resources necessary for maximum effect
  • • Other duties as necessary or may be assigned.
  • • Able to work with flexible schedule dependent upon operational necessities.

Education and experience

  • • Experience in design and production of hard-copy, electronic marketing materials & digital media
  • • Existing excellent relationship with traditional, electronic and other media and outlets
  • • Proven understanding of and ability to develop marketing channels in international education sectors
  • • Minimum of 5 years experience in marketing
  • • Minimum of a Bachelor’s degree, Master’s preferred
  • • Knowledge of digital and off-line marketing in China
  • • Knowledge of US higher education system required
  • • Ability to translate English – Chinese
  • • Ability to work closely with US headquarters marketing department
  • • High level of English language proficiency
  • • Ability to meet deadlines
  • • Desire to work in a team oriented, cooperative, communicative environment
  • • Enjoys the challenge of working towards goals/targets
  • • Highly responsible and self-motivated

Can we tempt you?

if you get interested in this position, 
please send your CV to Mxia@ELS.edu 

Thank you! 

 

 

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